Nai Lert was born with an innovative mind. His father named him "Lert Samantao", which means "unique and excellent". As a young man, he was an entrepreneur, a developer, an investor, and a philanthropist. Throughout his life, he was passionate about preserving the culture and traditions of the Kingdom of Siam. King Rama VI held Nai Lert in such high esteem, he bestowed upon him the honor of "Beloved Millionaire", Phraya Bhakdinoraseth in 1925.